Brand refers to the concrete symbols such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols, sound which may be developed to represent implicit values, ideas, and even personality.

Logo design is the basic element in branding. It appears on your product, its packaging, advertisements, company's stationary, bill boards, promotional materials etc. Repeated appearance of your logo builds an image of the product in the eyes of the customers.
Though branding of a product constitutes number of factors among which effective logo design has gained vital importance. Your logo should have the quality of being memorable and easily recognizable. It should convey what your company and your product is all about.

Initial financial crunch lead the entrepreneurs to get the logos designed by brother, sister, cousin or friends. You may save money on getting your logo designed by an amateur graphic designer who might miss the core concept of logo designing. You will end up getting a logo which is misunderstood by the general public. This may lead to the failure of your product and brand.
"Get a free logo", "Logo design in 2 hours", "Fast and cheap logo designs" are some common tag lines you come across when you start searching for a logo design company.

Nothing comes for free, logo designed in 2 hours will lack depth and understanding and a cheap logo might prove expensive in the long run. All of these attractions will lead you to major nightmares of branding.
Getting your company logo made by a professional logo designing company is the only and final solution. This will help you a long way in branding your company and its products.

"A great brand raises the bar -- it adds a greater sense of purpose to the experience, whether it's the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you're drinking really matters." - Howard Shultz (head of marketing for Starbucks and formerly Nike)